Make your company make sense.
GrowCo helps deep-tech companies find the positioning that makes their advantage obvious to investors, customers and the market.
Then we put it to work.
Raising. Growing.
Great technology needs a clear case for why it matters.
What does it make possible? Why is your approach different? Why will you win?
GrowCo finds the strategic framing that makes those answers clear.
One coherent story, with the right emphasis for investors, customers and the market.
Two jobs. One foundation.
Raising
Make the investment case.
We turn complex technology into a clear argument for why your market matters, why your approach is different and why your company can win.
Then we build that argument into your investor narrative, pitch deck and fundraising materials, answering the questions your round will face. Clear, compelling storytelling that makes your value legible to investors.
Positioning · Investor narrative · Pitch deck · Fundraising materials · Investor Q&A
Growing
Turn positioning into market traction.
As your fractional CMO, we put your positioning to work across your website, thought leadership, launches, campaigns and sales materials. We focus on reaching the customers who have the strongest reason to buy.
Every customer win, benchmark and milestone adds evidence to the story, giving the market more reasons to believe, and buy.
Fractional CMO · Website · Thought leadership · PR & announcements · Sales narrative · Campaigns
Built in deep tech.
Two decades as founder, operator and executive. Over $500 million raised. Hundreds of millions more raised by companies GrowCo has positioned.
Experience across quantum computing, semiconductors, AI, space, spatial computing, materials science, and industrial and physical AI.
Equal1 · Ubotica · Synthara · Circit · Trustap · Plasma Bound · beeOLED · Wormsensing
The latest thinking.
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Better gets you compared. Inevitable gets you funded.
Destination, Earned Secret, Consequence: a three-part method for defining where your market is going and showing why your company is the consequence.
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How Deep Tech Marketing Actually Works
Marketing is four distinct functions with different outputs and metrics. How each shifts for deep tech.
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Framing: The Most Powerful Tool in Deep-Tech Storytelling
Framing is the lens through which people understand your message, and the most powerful tool in deep tech storytelling.
Raising or growing, it starts with clarity.
Preparing for your next round? Building the company after it?
Let’s talk about where you are, what comes next and how to make your advantage obvious.
Have a conversation →