FRAME THE DEEP TECH, BUT SPEAK THE VENTURE DIALECT
- Barry Nolan
- May 8
- 2 min read

Pattern matching is not a sideshow in venture—it is the default screening mechanism.Pattern matching is both explicit (team pedigree, network, university) and implicit ("I've seen this story before").
More than 90% of VCs say the founding team is "important," and 55% rank it the single most important factor—pedigree and prior wins substitute for hard evidence at the earliest stage.
Around 60% of opportunities reach a VC through existing networks; only about 10% are truly cold inbound, so networks act as the first filter.
In the United States, roughly 70% of checks go to founders from top-20 universities,with a striking concentration in three schools.
VCs rely on pattern matching because partners sift hundreds of decks for every deal and face extreme uncertainty. Familiar patterns create cognitive comfort.
FOR CONVENTIONAL STARTUPS:
Secure warm introductions via credible angels or strategic customers.
Assemble a team and advisory board that satisfy common VC heuristics.
Foreground traction—revenue growth and retention overrule pedigree once visible.
FOR DEEP-TECH VENTURES:
The challenge is steeper. The usual venture lingo—moats, CAC, CLTV, product/market fit—often looks absent while the technology matures. Therefore, keep the science but wrap it in venture-familiar framing.
Deep Tech VC Translations
Present your proprietary algorithm that improves with data as a compounding moat; back it with a learning-curve chart and an estimate of the cost for a rival to replicate.
Explain that high upfront R&D followed by low marginal cost leads to software-like margins; show a projected gross-margin model over time.
Position any advanced process that unlocks additional product lines as a platform with multiple shots on goal; illustrate this with two adjacent use cases and their timeline.
Treat an early pilot with a strategic partner as commercial validation; include the signed letter of intent and the paid pilot fee.
Describe your niche entry market as a wedge to a $1B+ total addressable market; provide a TAM breakdown and the planned expansion path.
Frame the capital you seek to tackle technical risk as a milestone-based capital plan; attach an 18-month roadmap that converts technical risk into product-market-fit risk.
Position foundational breakthroughs as durable monopolistic advantages; demonstrate how your core technology creates long-term defensibility against competitors.
Present sticky design-ins as exceptionally high, defensible customer lifetime value; quantify the switching costs and long-term revenue potential per integration.
Translate your patent portfolio into market exclusivity periods; map IP protection timeline against your commercialisation roadmap.
Frame scientific validation (publications, peer reviews) as market risk reduction; show how each validation milestone decreases go-to-market uncertainty.
Position your PhD-heavy team as specialised talent moat; calculate the recruitment timeline and cost for competitors to assemble comparable expertise.
Reframe regulatory requirements as barrier to entry; outline how your compliance progress creates a timing advantage over potential competitors.
Present research institution partnerships as capital-efficient R&D leverage; quantify the equivalent private investment needed to achieve similar results.
Comments